Born in the coastal city of Xiamen — known historically as Egret Island — Lutour is a premium custom travel brand dedicated to bringing global travelers face to face with the real, living China. Our name carries the light, free spirit of the egret: a promise that every journey with us feels boundless, personal, and full of heart.

We move far beyond rushed checklist sightseeing. From Hakka tulou villages to Wuyi Mountain tea gardens, from misty Jiangnan water towns to vast Tibetan plateaus, we design one-of-a-kind immersive experiences. We don’t sell packaged itineraries — we deliver genuine encounters with local life, culture, and stories you won’t find in guidebooks.

Lutour is backed by C&D Global Tourism Group, the core tourism arm of Fortune Global 500 Xiamen C&D Group (ranked #85 in 2024). With 30+ years of industry expertise, a nationwide premium resource network, expert multilingual cultural guides, and ISO-certified service standards, we deliver private, insightful, 24/7 supported travel to every corner of China.