Discover China Beyond the Guidebooks
Lutour creates tailor-made private journeys that connect global travelers with the real China — authentic, immersive, and deeply personal.
Years of Tourism Heritage
Backed by more than three decades of tourism experience.
Fortune Global 500 Backing
Supported by Xiamen C&D Group, ranked #85 in 2024.
Nationwide Local Network
Trusted hotels, guides, transport and local partners across China.
Travel Support
Responsive assistance before, during and after your journey.
A New Way to Experience China
Lutour was born in Xiamen. Our name comes from the city's ancient title — “Egret Island,” a coastal place where egrets gather, facing the sea and reaching toward the light.
We are a premium custom travel brand created for global travelers. Deeply rooted in China, our journeys reach far beyond one region — from the azure seas of the southeast coast to the snow-capped peaks of the southwest, from Jiangnan's canal towns to the desert horizons of the northwest.
We do not do rushed sightseeing tours. We do not chase attractions or fill buses. We design one-of-a-kind journeys where travel becomes a deeper conversation with people, culture and place.
Our Name Is a Promise
Through this name, we want to tell every guest one thing: Lutour exists to bring the warmth of “home” into every journey to distant lands.
We do not show you crowded tourist traps. We show you the China that rarely makes it into guidebooks — life as it is lived, warm, vivid and full of stories.
It might be the aroma of rice wine on a Hakka grandmother's stove in a Fujian tulou, the songs of Naxi elders around a fire in Lijiang, prayer flags moving in the wind on a Tibetan plateau, or an afternoon quietly disappearing into a pot of Longjing tea.
What Backs Us Up
Lutour is young. But what stands behind us is anything but. We are a new travel brand under C&D Global Tourism Group, the core cultural tourism arm of Xiamen C&D Group.
Global Tourism Group
Backed by Xiamen C&D Group, a Fortune Global 500 company, Lutour starts with more than three decades of accumulated tourism experience, resources and service systems.
Fortune Global 500 Backing
Xiamen C&D Group ranked #85 in the Fortune Global 500 in 2024.
Three Decades of Experience
More than 30 years of tourism operations and destination expertise.
Inbound Tourism Leadership
Long-standing experience serving international travelers visiting China.
Nationwide Resources
Premium hotels, transportation providers and local partners across major destinations.
Expert Multilingual Guides
Cultural interpreters, experienced lecturers and knowledgeable destination experts.
International Service Standards
Structured service processes, quality control and safety management systems.
What We Offer
Whether you are traveling privately or bringing a team to China, every Lutour experience is built around deeper understanding, thoughtful design and meaningful connection.
Custom Private Tours
Fully personalized journeys designed around your interests, preferences, pace and travel style.
In-Depth Inbound Experiences
Go beyond China's highlights with heritage, cuisine, living traditions, local communities and hidden landscapes.
Premium M.I.C.E. Services
Destination sourcing, venue selection, incentive travel and professional event execution across China.
Corporate Retreats & Cultural Immersion
Meaningful team journeys that combine cultural discovery, shared experiences and stronger human connection.
Travel That Feels More Personal, More Meaningful, More Real
Because visiting China and truly experiencing China are two very different things.
Authentic, not touristy
Real places, genuine local life and experiences that are not simply staged for visitors.
Immersive, not passive
Touch, taste, participate and connect instead of only looking through a camera.
Private, not mass-produced
No shared group tours and no one-size-fits-all itinerary. Your journey is yours.
Insightful, not superficial
Understand the stories, culture and meaning behind the places you experience.
24/7, always
We stay close throughout your trip and respond before small problems become big ones.
Lutour Is a New Face of China
China is vast — 9.6 million square kilometers, 56 ethnic groups and thousands of years of civilization. Yet too many visitors experience only a simplified version.
Lutour exists to restore the richness. We don't promise you'll “see all of China” in one trip. We promise something better: a journey that brings you closer to the real, warm and living China.
Young in spirit. Professional in service. Deeply rooted in China.
